Brian Heder giving instructions to someone at his boat yard

Official Rockstar Games clip, slowed down

Smuggler in the Keys

Brian Heder

Looks like a beach bum, moves like a great white.

ConfirmedOfficial profile on Rockstar.comUpdated 20 September 2026

Brian Heder leaning out of a van window

Official screenshots by Rockstar Games

Who they are

Brian is an old-school smuggler from the golden age of running product through the Keys. He talks about it with the swagger of a man who knows nobody can check: he claims he hauled so much grass in his plane he could have made the whole state levitate.

He still moves product out of his boat yard with Lori, his third wife, though by now he prefers other people to do the dirty work. Rockstar puts it well: he looks like a beach bum and moves like a great white.

One of those other people is Jason, who lives rent-free in one of Brian's properties in exchange for helping with local shakedowns and turning up for Lori's sangria once in a while.

What is known

  • He moves product out of his boat yard in the Keys.

    ConfirmedRockstar Games

  • He is married to Lori, his third wife.

    ConfirmedRockstar Games

  • He lets Jason live in one of his properties in exchange for work.

    ConfirmedRockstar Games

“I hauled so much grass in that plane, I could make the state of Leonida levitate.”

In their own wordsA line published by Rockstar on their official profile.
Official artwork of Brian Heder

Official artworkOfficial artwork by Rockstar Games — “Brian Heder”

In the game

  • At an open-air bar in the Keys, at night.
    At an open-air bar in the Keys, at night.
  • Talking to a group beside a car.
    Talking to a group beside a car.

Official screenshots by Rockstar Games