Boobie Ike in front of the Jack of Hearts neon sign

Official Rockstar Games clip, slowed down

Vice City businessman

Boobie Ike

A local legend, and he acts like one.

ConfirmedOfficial profile on Rockstar.comUpdated 20 September 2026

Boobie Ike sitting in his office

Official screenshots by Rockstar Games

Who they are

Boobie is a Vice City legend and makes no secret of knowing it. He is one of the few to have turned his years on the street into a legitimate empire: property, a club — the Jack of Hearts — and a recording studio.

He is all smiles until it is time to talk business. His own account of how it all fits together needs no footnote: the club money pays for the studio, and the drug money pays for all of it.

He can look like a man out for himself, but what he is really invested in is his partnership with Dre'Quan Priest behind Only Raw Records. All they need now is a hit.

What is known

  • His businesses include property, a club and a recording studio.

    ConfirmedRockstar Games

  • A partner of Dre'Quan Priest in the Only Raw Records label.

    ConfirmedRockstar Games

“The club money pay for the studio, and the drug money pay for it all.”

In their own wordsA line published by Rockstar on their official profile.
Official artwork of Boobie Ike

Official artworkOfficial artwork by Rockstar Games — “Boobie Ike”

In the game

  • Boobie inside the club, among purple lights.
    Boobie inside the club, among purple lights.

Official screenshots by Rockstar Games